create , inspire , transform

about us

who we are

Factor3 Digital is a boutique creative agency for organizations working to change the world. We help mission-driven nonprofits, universities, think tanks, and start-ups turn their passion into communications that are clear, relatable, and engaging.

Founded in 2017, our work builds on years inside major think tanks and national nonprofits. That experience means we know how complex mission-driven work can be—and how important it is to listen carefully, ask the right questions, and focus on what matters most so audiences can truly understand and connect with an organization’s impact.

what we do best

  • Storytelling & Writing: Editorial strategy, ghostwriting, and content that translate complexity into narratives people—from policymakers and journalists to the general public—can absorb and relate to.
  • Design & Visualization: Logos, branding, infographics, and data visualizations that make information not just clear, but compelling.
  • Websites: Strategy, UX, and design that bring diverse voices and priorities together into digital experiences that invite people in and keep them curious and engaged.

why clients choose us

  • We listen first: Every organization and audience is different. We use curiosity and deep listening to uncover what really drives connection.
  • We bring clarity to complexity: We cut through jargon and competing agendas to surface what matters most.
  • We build connection: Clear communication is the first step; engagement is the result. Our work helps people understand, care, and act.
  • We’re trusted across sectors: From national nonprofits and top universities to start-ups and global companies, clients count on us as partners who deliver impact.
  • We’re easy to work with: Clients tell us we’re collaborative, ego-free, and dependable. We work hard, and we always deliver on what we promise.

what we don’t pretend to be

We don’t chase shiny trends or peddle marketing jargon. We focus on clarity and connection—helping organizations communicate their impact so it lands.

Carla Uriona

carla

chief content officer

Carla is co-founder and content lead at Factor3 Digital. She has held senior digital and editorial leadership roles in national nonprofits focused on healthcare and children’s policy, including The Pew Charitable Trusts, Families USA, and Council for a Strong America. At Pew, she launched the organization’s first data visualization products, pairing research with digital storytelling in new ways. With a background in communications and writing, she specializes in making complex ideas clear and helping mission-driven organizations connect with audiences. She lives in the DC area with her wife and son, and is an avid runner and cyclist.

Evan Potler

evan

chief creative officer

Evan is co-founder and creative lead at Factor3 Digital. He worked alongside Carla at The Pew Charitable Trusts, where he helped lead design on major research and policy initiatives, and later at Families USA and Council for a Strong America. He has led creative teams with a focus on visual identity, data visualization, and user-centered web design. An award-winning designer with a background in fine arts and graphic design, he is skilled at translating data and abstract ideas into clear, engaging visual stories. Evan lives in Maryland with his wife and kids and enjoys professional football.

Hunter Weeks

hunter

head of video, consulting partner

Hunter is an award-winning filmmaker and producer with seven feature-length documentaries, including 10 MPH and Inspired to Ride. He also produced the Carbon TV series American Harvest and co-launched How is My Kid Doing, a Gates Foundation–funded storytelling project, with Carla. Hunter specializes in compelling video storytelling across platforms. Now based in New Zealand, he enjoys outdoor adventures with his family.

Lloyd Chrein

TJ

digital marketing lead, consulting partner

TJ leads digital marketing for Factor3 Digital. He began in finance before moving into marketing, working at agencies, media firms, and a DC start-up later acquired by Apple. He focuses on strategy, analytics, and ad buys, pairing effective campaigns with strong design. TJ lives in Northern Virginia with his wife and three children.

Evan Potler

vipul

lead developer, consulting partner

Vipul brings two decades of technology and business operations experience, including senior roles at PwC and IBM. Now based in India, he leads Factor3’s web development projects and mentors youth in his community. He enjoys long road trips with his family.

Lloyd Chrein

lloyd

lead developer, consulting partner

Lloyd is a veteran developer who ran a successful web firm for more than 20 years. Originally trained as a journalist, he combines strong writing instincts with technical expertise. Known for pragmatic, reliable builds, he avoids overengineering and delivers sites that work. Lloyd lives in New York with his wife and two sons.

Lloyd Chrein

arielle

lead designer

Arielle is a Brooklyn-based designer with a BFA in Communication Design from Pratt Institute. She works across branding, logos, websites, and iconography, with a particular love for book design and typesetting. Detail-oriented and collaborative, she brings client visions to life with creativity and precision. Outside of design, she enjoys exploring New York’s art and food scene.

some of our clients

Amazon

Arc Initiatives

Bipartisan Commission on Biodefense

Boston Government Services

Brady Campaign and Brady Center

Bridgeforce

Cascade Asset Management Company
(for Bill Gates and the Gates Foundation Trust)

Council for a Strong America

Council on Social Work Education

FamiliesUSA Foundation

Feeding America

Freedom House

Georgetown University -
Lombardi Comprehensive Cancer Center

Georgetown University - The Ruesch Center

GI Cancers AllianceHealthcare Ready

International Budget Partnership

Intesa Communications

Kansas Independent College Association and Fund

Lynk Global

Maestro Group

National Law Enforcement Officers Memorial Fund

National Partnership for Women & Families

National School Boards Association

Opportunity At Work

Philanthropy Advocates

Progress Arizona

Public Affairs Council

Raymond Foundation

Start Early

Texans Care for Children

Texas A&M University

The Council for Affordable Quality Healthcare

The Opportunity Institute

The University of Florida

The University of Virginia

Truth Initiative

World Wide Fund

what our clients say