digital strategy & writingfactor32021-09-10T10:28:08-04:00
our approach to
digital strategy & writing
The “why” of creating good digital experiences online is as important as the “what”—good strategy drives good tactics. Because every organization has a different capacity and appetite to engage on digital, no two digital strategies are the same. We take the time to understand your organization, your work, and your capacity and appetite for change. We help you find the right platforms and content for your audiences in order to engage effectively for your capacity.
digital campaigns
social media
writing
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digital campaigns
We help you strategize, plan, and launch creative, effective digital campaigns that tell a story, transform a cause, and inspire your audience to act. We’ll find out what motivates your audiences to engage across different platforms—from Facebook and Twitter to SMS. We’ll help you find and create the right content (visuals, copy, stories, actions) for each campaign. And we’ll show you how to measure what’s working.
case study:
We pitched and launched a national digital storytelling campaign on a divisive issue, designed to foster dialogue and understanding amongst proponents and opponents of standardized testing.
We helped conceptualize and launch an intensive digital campaign centered around fighting the possible loss of healthcare subsidies via a high-profile Supreme Court decision.
Often, audiences’ first encounter your brand on social media. Great visuals inspire audiences to support, share, and act—a cornerstone of effective engagement and key to driving audiences to a more substantive understanding of your work. We’ll write and design effective, inspiring visuals to support your digital campaigns, email marketing efforts, and to boost engagement across your social media platforms.
Good writers know how to do more than "tell" a good story—they listen to the voice of a company or organization, get the facts right, and quickly hone in on what really matters to the audience. That's what we do at Factor3, for companies and organizations across diverse causes and industries.
Sometimes we wake up in the morning and draft an investor pitch deck for a start-up. Then we close out the day by drafting web copy and social media content for a Giving Tuesday campaign. On some days, we translate research-heavy findings to make them easy to understand for policymakers. It just depends on the day. The one constant? We live our motto: Make things clear.
our approach to writing
We make the writing process transparent. We're clear about what we're producing, which questions we need answered, and what we need from you to meet your timelines. We produce compelling copy for advocacy organizations that ranges from email donor appeals and annual reports to blogs and social media campaigns.
We write things that are easy to understand. We craft tight, focused copy—from brand stories to investor decks—that gives the reader an immediate and clear sense of exactly what makes each product and service worth their time.
Writing is hard, but we love it because, above all, it fits with our motto: "We draw, design, and write things to make them clear."
social media
Often, audiences’ first encounter your brand on social media. Great visuals inspire audiences to support, share, and act—a cornerstone of effective engagement and key to driving audiences to a more substantive understanding of your work. We’ll write and design effective, inspiring visuals to support your digital campaigns, email marketing efforts, and to boost engagement across your social media platforms.