create, inspire, transform


our team

We’re designers, storytellers, and developers who have been working together for more than a decade making good stuff online and for print. For us, there’s a sweet spot between working holistically across disciplines—writing, designing, coding and filming—to inspire and transform. Because we work with clients who care about the world and work hard to make it better, our goal is to work just as hard to help them do just that.

Carla Uriona


chief content officer

Prior to being a founding partner at Factor3 Digital, Carla served in senior writing and design positions leading editorial, digital, and creative teams at research and advocacy nonprofits for more than 10 years. She led the first design team at the Pew Charitable Trusts, where she helped Pew launch its first-ever data visualization products. She has spearheaded 360 rebranding projects, mentored writers on how to create for digital, and worked with many organizations transitioning from print to digital. She lives in the DC area with her wife, son, and a rambunctious black lab named Sabrina. An avid cyclist and runner, Carla also coaches kids’ soccer and makes really good spinach smoothies. Follow her on Twitter, read her occasional posts on data viz, or hit her up for writing tips here.

Evan Potler


chief creative officer

Evan is an award-winning designer who has spent more than a decade designing everything from magazine layouts, annual reports, and publications to logos, marketing materials, and visual identity systems for print and digital. He specializes in infographics and building great user interface elements for websites. Prior to being a founding partner at Factor3 Digital, Evan held several senior art and creative director positions, helping businesses and national nonprofits transform their content into relatable, quality visual experiences online and in print. Evan studied fine arts and graphic design at RIngling College of Art and Design in Florida. He lives in the DC area with his wife, two kids, and Leo the Giant Black Lab. You can catch Evan at every Baltimore Ravens home game or find him enjoying his favorite zombie movies and TV shows.

Lloyd Chrein


chief technology officer

Originally trained as a journalist, Lloyd brings an appreciation for writing as well as technology. Prior to becoming a founding partner at Factor3 Digital, Lloyd is a veteran developer who ran a successful web design firm for more than 20 years, delivering sites that work well and look great. As a seasoned developer, Lloyd is used to the constant changes in technology. He doesn’t get rattled and he’ll never convince you to build more than you need. Lloyd lives in the New York City area with his wife and two sons. When he’s not working his magic behind the computer, you can find him at the gym, growing vegetables, or jamming on his guitar with local musicians.

Hunter Weeks


head of video

Hunter is an award-winning American filmmaker, producer, and storyteller. From documentaries to social media teasers, Hunter is an expert at crafting persuasive, effective stories for video. As a digital strategist, Hunter brings the unique ability to understand the needs of audiences across different platforms (from Facebook to TV) to create compelling video experiences that work.He has directed and produced seven feature-length documentaries including 10 MPH and Inspired to Ride. Hunter is also a producer and director of the Carbon TV original documentary series, American Harvest. Most recently, Hunter worked with Carla to launch How is My Kid Doing, a 2-year digital storytelling project funded by the Melinda and Bill Gates Foundation designed to engage marginalized communities online and offline on education issues. Hunter lives in Seattle with his wife, two daughters, and puppy. When he puts his camera down, he loves to go hiking with his kids, enjoying the local beer scene, and attending any film festival he can get tickets to.

Hunter Weeks


consulting partner

Nichole is a graphic designer and illustrator who loves to collaborate with clients to achieve their vision. Throughout her career, she has designed and laid out various business and association publications, as well as an award winning magazine, Kentucky Bride. In her policy work she translates complex concepts into easily understood visuals in the form of reports, fact sheets, infographics, web, and social media graphics. Along with publication and editorial design, she has experience in marketing collateral, branding, presentations, events, and illustration. Nichole studied drawing at the University of Kentucky College of Fine Arts and graphic design at American InterContinental University. When she has the chance, Nichole can be found travelling the world with her husband; and when at home, she likes to read, watch films, and draw—she especially likes a good science fiction, true crime, or indy story.

Hunter Weeks


consulting partner

Carla is a versatile motion graphics artist, 2D animator, illustrator, and videographer. Her work has appeared on The New York Times, The Washington Post, Science Friday, Smithsonian Magazine, The Verge, and more. She studied multimedia journalism at The Missouri School of Journalism at the University of Missouri. She has held a variety of creative positions, including working with science researchers to visualize their findings and connect with wider audiences. In her free time Carla enjoys volunteering with the Children's Healing Art Project (CHAP), a nonprofit that brings art projects to children and families facing medical challenges. She also loves exploring the Pacific Northwest with her fiancé and puppy. Follow her on Twitter.

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