create, inspire, transform


our team

We’re designers, storytellers, and developers who have been working together for more than a decade making good stuff online and for print. For us, there’s a sweet spot between working holistically across disciplines—writing, designing, coding and filming—to inspire and transform. Because we work with clients who care about the world and work hard to make it better, our goal is to work just as hard to help them do just that.

Carla Uriona


chief content officer

Prior to being a founding partner at Factor3 Digital, Carla served in senior writing and design positions leading editorial, digital, and creative teams at research and advocacy nonprofits for more than 10 years. She led the first design team at the Pew Charitable Trusts, where she helped Pew launch its first-ever data visualization products. She has spearheaded 360 rebranding projects, mentored writers on how to create for digital, and worked with many organizations transitioning from print to digital. She lives in the DC area with her wife, son, and a rambunctious black lab named Sabrina. An avid cyclist and runner, Carla also coaches kids’ soccer and makes really good spinach smoothies. Follow her on Twitter, read her occasional posts on data viz, or hit her up for writing tips here.

Evan Potler


chief creative officer

Evan is an award-winning designer who has spent more than a decade designing everything from magazine layouts, annual reports, and publications to logos, marketing materials, and visual identity systems for print and digital. He specializes in infographics and building great user interface elements for websites. Prior to being a founding partner at Factor3 Digital, Evan held several senior art and creative director positions, helping businesses and national nonprofits transform their content into relatable, quality visual experiences online and in print. Evan studied fine arts and graphic design at RIngling College of Art and Design in Florida. He lives in the DC area with his wife, two kids, and Leo the Giant Black Lab. You can catch Evan at every Baltimore Ravens home game or find him enjoying his favorite zombie movies and TV shows.

Lloyd Chrein


lead developer, consulting partner

Originally trained as a journalist, Lloyd brings an appreciation for writing as well as technology. Prior to becoming a founding partner at Factor3 Digital, Lloyd is a veteran developer who ran a successful web design firm for more than 20 years, delivering sites that work well and look great. As a seasoned developer, Lloyd is used to the constant changes in technology. He doesn’t get rattled and he’ll never convince you to build more than you need. Lloyd lives in the New York City area with his wife and two sons. When he’s not working his magic behind the computer, you can find him at the gym, growing vegetables, or jamming on his guitar with local musicians.

Rin-rin Yu


writer/brand strategist, consulting partner

Rin-rin is an award-winning writer, editor, and digital media specialist. She has extensive experience in digital publishing, content marketing, and editorial strategy. Rin-rin was the director of online content at the National Association of Home Builders, one of the largest trade associations, and director of content for the custom division of Washingtonian. Rin-rin was also a writer and editor for several B2B magazines and began her journalism career in television news. She has an MBA with a focus on marketing and strategy.

Hunter Weeks


head of video, consulting partner

Hunter is an award-winning American filmmaker, producer, and storyteller. From documentaries to social media teasers, Hunter is an expert at crafting persuasive, effective stories for video. As a digital strategist, Hunter brings the unique ability to understand the needs of audiences across different platforms (from Facebook to TV) to create compelling video experiences that work.He has directed and produced seven feature-length documentaries including 10 MPH and Inspired to Ride. Hunter is also a producer and director of the Carbon TV original documentary series, American Harvest. Most recently, Hunter worked with Carla to launch How is My Kid Doing, a 2-year digital storytelling project funded by the Melinda and Bill Gates Foundation designed to engage marginalized communities online and offline on education issues. Hunter lives in Seattle with his wife, two daughters, and puppy. When he puts his camera down, he loves to go hiking with his kids, enjoying the local beer scene, and attending any film festival he can get tickets to.

Blue Matter Consulting

Brady Campaign and Brady Center


Council for a Strong America

FamiliesUSA Foundation

Feeding America

Georgetown Lombardi Comprehensive Cancer Center

GI Cancers Alliance



Boston Government Services

Endurance Learning

International Budget Partnership


some of our clients

Hope Strengthens Foundation

Intesa Communications

Kansas Independent College Association and Fund

Knowledge to Practice

Maestro Group


National School Boards Association

Opportunity At Work

National Law Enforcement Officers Memorial Fund

Healthcare Ready



Freedom House


Public Affairs Council

Raymond Foundation


The Ruesch Center

The Council for Affordable Quality Healthcare

The Opportunity Institute

The Content Worx

Truth Initiative

Vector Talent




The University of Texas at Austin

The University of Florida

what our clients say