create , inspire , transform

meet our team

Factor3 Digital is a progressive boutique creative firm comprising a passionate team of storytellers working hard to help mission-driven organizations cut through the noise and raise their profiles as they change the world. We write, design, code, and film the content your audiences need to understand you, be inspired by you, and take action to help you fulfill your mission. And we help you learn, plan, and strategize to make it all happen.

Carla Uriona

carla

chief content officer

Prior to being a founding partner at Factor3 Digital, Carla served in senior writing and design positions leading editorial, digital, and creative teams at research and advocacy nonprofits for more than 10 years. She led the first design team at the Pew Charitable Trusts, where she helped Pew launch its first-ever data visualization products. She has spearheaded 360 rebranding projects, mentored writers on how to create for digital, and worked with many organizations transitioning from print to digital. She lives in the DC area with her wife, son, and a rambunctious black lab named Sabrina. An avid cyclist and runner, Carla also coaches kids’ soccer and makes really good spinach smoothies. Follow her on Twitter, read her occasional posts on data viz, or hit her up for writing tips here.

Evan Potler

evan

chief creative officer

Evan is an award-winning designer who has spent more than a decade designing everything from magazine layouts, annual reports, and publications to logos, marketing materials, and visual identity systems for print and digital. He specializes in infographics and building great user interface elements for websites. Prior to being a founding partner at Factor3 Digital, Evan held several senior art and creative director positions, helping businesses and national nonprofits transform their content into relatable, quality visual experiences online and in print. Evan studied fine arts and graphic design at RIngling College of Art and Design in Florida. He lives in the DC area with his wife, two kids, and Leo the Giant Black Lab. You can catch Evan at every Baltimore Ravens home game or find him enjoying his favorite zombie movies and TV shows.

Evan Potler

sherry

chief relationship officer

Sherry is a people person with a passion for building trust and making sure that every relationship leaves clients happier and more knowledgeable than when they started. She joined Factor3 to make sure that the work gets done and to apply her technical and project management skills to projects large and small.

She is the resident nerd (she has a master’s in computer science, started her career as a software developer, and later moved to business analysis and program management). Sherry has spent the past 12 years working on ‘go-to market’ strategies and relationship management for a large Fortune 500 company.

Sherry's program management and sales and marketing background give her the ability to be super tactical while keeping an eye on the big picture for clients. Throughout, her passion for making the world a better place has led to a lifetime of volunteer work, from coaching area nonprofits and leadership organizations on public speaking to working with children with special needs and survivors of domestic violence and abuse. She lives in DC with her husband and two children, where she enjoys travel and cooking Indian, Thai, Ethiopian, Mexican, and Middle-Eastern.

Hunter Weeks

hunter

head of video, consulting partner

Hunter is an award-winning American filmmaker, producer, and storyteller. From documentaries to social media teasers, Hunter is an expert at crafting persuasive, effective stories for video. As a digital strategist, Hunter brings the unique ability to understand the needs of audiences across different platforms (from Facebook to TV) to create compelling video experiences that work.He has directed and produced seven feature-length documentaries including 10 MPH and Inspired to Ride. Hunter is also a producer and director of the Carbon TV original documentary series, American Harvest. Most recently, Hunter worked with Carla to launch How is My Kid Doing, a 2-year digital storytelling project funded by the Melinda and Bill Gates Foundation designed to engage marginalized communities online and offline on education issues. Hunter lives in Seattle with his wife, two daughters, and puppy. When he puts his camera down, he loves to go hiking with his kids, enjoying the local beer scene, and attending any film festival he can get tickets to.

Lloyd Chrein

TJ

digital marketing lead, consulting partner

TJ is Factor3's resident digital marketing guru. He started his career in finance but was lured away by the ever-evolving marketing industry. After college, he worked at a marketing agency and media company in Times Square for years before answering the call to head up marketing for a DC-based start-up. Despite his marketing strategy, that startup was very successful (one of his favorite jokes). Luckily for Factor3, that company eventually sold to Apple and TJ decided to start a marketing firm and, eventually, to partner with us on a broad cross-section of digital marketing services, from marketing strategy to analytics to ad buys. While TJ has worn many different hats, his focus has never changed—to create marketing that actually works. He's also a closet designer, so you can expect his presentations and dashboards to look fabulous. TJ lives in Northern Virginia with his wife and three young kids.

Lloyd Chrein

lloyd

lead developer, consulting partner

Originally trained as a journalist, Lloyd brings an appreciation for writing as well as technology. Prior to becoming a founding partner at Factor3 Digital, Lloyd is a veteran developer who ran a successful web design firm for more than 20 years, delivering sites that work well and look great. As a seasoned developer, Lloyd is used to the constant changes in technology. He doesn’t get rattled and he’ll never convince you to build more than you need. Lloyd lives in the New York City area with his wife and two sons. When he’s not working his magic behind the computer, you can find him at the gym, growing vegetables, or jamming on his guitar with local musicians.

the factor3 story

Evan and Carla spent more than a decade working at small nonprofits that didn’t have the expertise to staff digital projects. They hired dozens of vendors to do everything from building websites to running digital campaigns. While the vendors did great work, often the staff failed to understand what the vendors actually did. They sat through countless presentations where few people in the room could understand screens filled with marketing jargon and acronyms. Often, staff had to ask Carla or Evan to “translate” afterwards.

Worse, when staff pointed out concepts they didn’t understand or things the vendor wasn’t doing, vendor responses often felt like a runaround behind technical jargon. And, at the end of the day, it was difficult for these small nonprofits to tell if they were getting their money’s worth.

Carla and Evan started Factor3 to be the company they wished they could have hired when they worked at nonprofits. They wanted to level the playing field for nonprofits interested in design and digital by not just doing the work, but also empowering those clients to better understand how the digital ecosystem works. And to demystify digital marketing for them so that, after the project, staff would have more confidence in running their own digital work.

As employees, Carla and Evan never had a problem saying, “I don’t know” to a question or a problem. They both had a reputation for following up with a relentless search for a solution that was actually feasible and pragmatic.

Factor3 Digital: Make things clear and leave clients more informed than when they started

Today, at Factor3, we carry that honesty and tenaciousness to our clients every day. Our clients repeatedly tell us that our mentoring approach leaves them smarter at the end of the project than at the beginning.

We believe that nonprofits and companies seeking to do good in the world shouldn't be intimidated by the perceived complexities of the digital ecosystem. Giving nonprofits access to a small group of creatives who are just as passionate about their work as they are, and who are willing to empower them with knowledge for their next project, is our goal.

In our small way, that’s how we’re changing the world of digital agencies, one client and one project at a time.

If your organization needs help but can’t afford to pay a digital agency, please reach out to us! We pride ourselves on doing pro bono work for the community and would love to hear from you.

some of our clients

Blue Matter Consulting

Brady Campaign and Brady Center

Clarabridge

Council for a Strong America

FamiliesUSA Foundation

Feeding America

Georgetown Lombardi Comprehensive Cancer Center

GI Cancers Alliance

Granicus

ItemMaster

Boston Government Services

Endurance Learning

International Budget Partnership

Katabat

Progress Arizona

Hope Strengthens Foundation

Intesa Communications

Kansas Independent College Association and Fund

Knowledge to Practice

Maestro Group

Metalogix

National School Boards Association

Opportunity At Work

National Law Enforcement Officers Memorial Fund

Healthcare Ready

RealAtom

WWF

Freedom House

Amazon

Texas A&M University

Public Affairs Council

Raymond Foundation

STG

The Ruesch Center

The Council for Affordable Quality Healthcare

The Opportunity Institute

The Content Worx

Truth Initiative

Vector Talent

Bridgeforce

RocketDocs

Lynk

The University of Texas at Austin

The University of Florida

Merit America

what our clients say