visual identity


Council for a Strong America is an early childhood advocacy and research nonprofit comprising 6 organizations with a shared mission—improve children's lives to ensure a strong nation. When we began this identity project, we were tasked with strengthening and reinvigorating these organizations to more accurately depict the impact of their work on America's future. We conducted a brand audit and suggested a different architecture. We conducted stakeholder interviews and guided new messaging to reflect the new brand. We recommended—and ultimately project-managed and provided creative direction for—the creation of a new website that unified 6 aging sites. We launched a new branded url and social media channels. We created an identity system for both print and digital—from a brand book to infographics and research reports.