On March 4, 2015, the Supreme Court heard oral arguments on the constitutionality of the Affordable Care Act’s (ACA) federal healthcare subsidies. Essentially, this amounted to a decision on whether or not to strip away the healthcare subsidies that allowed Americans in 37 states to pay for healthcare.
Families USA, a national healthcare advocacy organization and a principle architect of the ACA, was in the national spotlight, leading the effort to warn the public and policymakers about this threat to the country’s healthcare system.
Working as fulltime staff for the organization, in four short weeks, Carla and Evan created and executed a digital campaign strategy to mobilize advocates, inform the public, and launch an interactive storytelling experience that authentically captured the personal stories of the people who stood to lose the most in light of an unfavorable decision.
• Carla: Director of Content Strategy (conceptualized the campaign, hired and managed the video producer vendor, managed the digital team)
• Evan: Art Director (designed all creative assets)
• Vendor: Brink Media (built the digital storytelling site and filmed/produced the videos)